Potential: Part One

Jet trails from a plane over Paris

“There are 500,000 people in the air right now.”

Do you know what I love the most about airports? HSBC ads. Plastered all over gangways across the globe, HSBC has executed two very successful, thought-provoking airport campaigns over the last few years. There’s a lot of interesting material here, so I’m not going to use it all up in one post, but selfishly spin out their material over a few entries.

The current campaign is all about the world’s potential. Some of you may have seen them, as you walk from the gate to the plane, the long rectangle ads sporting intriguing facts. Here are some for you now:

“Holland makes more exporting soya sauce than Japan.”

“The USA has more Spanish language newspaper readers than Latin America.”

“There are five times more people learning English in China than there are people in England.”

“Brazilian football teams have earned over $1 billion in transfer fees from selling players internationally.”

“On average, Russian billionaires are 19 years younger than those in America.”

Stay tuned! I’ll beguile you with more facts soon!

By the way, this is a shot I took coming into Charles de Gaulle airport in Paris. Can anyone spot the Eiffel Tower poking out of the fog? And the Seine down there? It was such a serene arrival.

Also I need to give a big shout out to my great friend for the marvellous megansmanifesto! Which was recently nominated for a Kreative Blogger Award! Congratulations Megan! Keep it up!

I’ve shared this brother and sister band in a post last summer, it is about a different kind of plane and can be found here.

“Big Jet Plane” by Angus and Julia Stone


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